In light of Eid being around the corner, Kwai, the leading global short-form video platform, is launching #EidOnKwai today, a fashion and beauty in-app campaign that will provide its audience with the tips and tricks needed to create the perfect Eid look.
The campaign will be led by fashion and beauty content creators, who will be spotlighting the most popular products of the season and sharing bite-sized tutorials for achieving the biggest style and beauty trends this Eid on Kwai, using the #EidonKwai, #EidLook and #جاهزين_للعيد hashtags. They will then encourage their fans to showcase their skills by applying these hacks to put together a Eid look of their choice, also to be shared on Kwai.
